Much like Gondry, Spike Jonze is some what of a pioneer in creative thinking as far as music videos are concerned. One of Spikes favorite techniques has to be single shot filming. Single shot filming requires weeks of planning and rehersing to get everything to happen at the correct time etc. Jonez decided to take this technique, make artists The Pharcyde learn their song 'Drop' backwards, perferm it in one shot and then play it backwards. As far as in concerned this is a stroke of genius.
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