As Helen put it, Marketing is basically telling the right people about the right things at the right time = Profit.
General notes :
- Job is pretty hectic
-There is usually only around 2 or 3 days a year with nothing on
- Each event is marketed with a different technique
- The Junction, corn exchange and arts theater work together so not to put similar events on at the same time
- Xmas time is the hardest time of the year
- Main target audience is 13 - 30
- Convince the people to buy things they don't need!
- Research is KEY to the success of selling the tickets!
What the job involves:
- Keep the staff updated on what's on
- Take from emails what information they need for the promotional items for the events etc
- Type up brochure info
- Tell the box office when tickets can go on sale
- Must not put tickets on sale too early or too late!
- Work out how many posters etc are needed for the event
- Contact local press for promo stuff
-Work out how ticket sales went post event and figure out if they need a different tactic next time
Some of us also went upstairs with Simon the tech manager to discus what we need in the way of time and equipment, Alex and i told him that we need:
- Blue/green screen
- Stage with 2 mics
- Blue and Pink stage lights
- Black curtains
- A table for Tom's DJ equipment
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